D'Amore-McKim School of Business | Northeastern University Academic Catalog (2024)

David De Cremer, PhD,Dunton Family Dean

Todd Alessandri, PhD,Associate Dean of Undergraduate Education

• Accounting
• Accounting and Advisory Services
• Brand Management
• Business Analytics
• Corporate Innovation
• Entrepreneurial Startups
• Family Business
• Finance
• Fintech
• Global Business and Strategy (available only to combined major(s) with International Business)
• Healthcare Management and Consulting
• International Business (available only as a second concentration)
• Management
• Management Information Systems
• Marketing
• Marketing Analytics
• Social Innovation and Entrepreneurship
• Supply Chain Management

ACCT1201. Financial Accounting and Reporting. (4 Hours)

Covers the basic concepts underlying financial statements and the accounting principles followed in the preparation of the balance sheet, the income statement, and the statement of cash flows. Offers students an opportunity to become familiar with accounting terminology and methods designed to enable them to interpret, analyze, and evaluate published corporate financial reports. Wherever appropriate, the course relates current economic, business, and global events to accounting issues. Analyzes how financial reporting concepts affect the behavior of investors, creditors, and other external users. Emphasizes the importance of ethics in financial reporting.

ACCT1209. Financial Accounting and Reporting. (4 Hours)

Does not count as credit for business majors. Counts as ACCT1201 for business minors only. Requires second-semester-freshman standing or above.

ACCT1990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

ACCT2301. Managerial Accounting. (4 Hours)

Focuses on the development and use of information—especially financial information—for managerial decisions within the firm. Introduces managerial accounting concepts, analyses, and practices that support business decisions through class discussions, exercises, and case analysis. Topics include budgeting, cost management and behavior, cost-volume-profit analysis, relevant costs for decision making, cost allocation issues, and performance evaluation. Emphasizes the importance of ethics.

Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1209 with a minimum grade of D- or ACCT 1202 with a minimum grade of D-

ACCT2990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

ACCT3304. Business Law and Professional Ethics. (4 Hours)

Covers business law, professional code of conduct, and the importance of ethical behavior in today’s business environment. Examines legal aspects of commercial transactions and business relationships. Specifically, laws relating to contracts and sale of goods under the Uniform Commercial Code, agency law, and product liability law are discussed. May not be used as an accounting concentration elective.

Prerequisite(s): ACCT2301 with a minimum grade of D- or ACCT 2302 with a minimum grade of D-

ACCT3401. Financial Reporting and Analysis 1. (4 Hours)

Examines financial reporting concepts, emphasizing the link between them and financial statements. Focuses on both the preparation and interpretation of financial statements, with students also being introduced to basic tools in financial statement analysis, such as ratio and accounting analysis. Gives students the opportunity to understand how management decisions can influence reported income, asset, and liability values, and the importance of ethics when making accounting choices. Offers students the tools necessary to analyze the impact of alternative reporting decisions on financial statements. In addition to accounting majors, this course is ideal for students who wish to pursue careers in corporate finance, investment banking, investment management, or consulting.

Prerequisite(s): (ACCT2301 with a minimum grade of D- or ACCT 2302 with a minimum grade of D- )

ACCT3402. Financial Reporting and Financial Statement Analysis. (4 Hours)

Focuses on the analysis, interpretation, reformulation, and prediction of financial data, including profitability analysis, operating versus nonoperating performance evaluation, credit analysis, reformulation of financial statements, forecasting of financial statements, analysis of intercorporate investments, cash flow analysis, accounting-based equity valuation, cash-based equity valuation, assessment of earnings quality and earnings management, and the assessment of intangible assets. Emphasizes the analysis and application of financial statement information for investment, credit, and management decisions, including advisory and consulting services. Considerable importance is placed on evaluation, interpretation, and use of accounting data for decision making. Such knowledge will enable one to participate in and manage important business decisions.

Prerequisite(s): ACCT2301 (may be taken concurrently) with a minimum grade of D- or ACCT 2302 (may be taken concurrently) with a minimum grade of D-

ACCT3403. Advisory Services and Emerging Accounting Systems. (4 Hours)

Provides an understanding of accounting information systems, with an emphasis on the role of technology and risk analysis. Information is critical for the effective and efficient management of any organization. Addresses concepts and applications relating to the design, analysis, and implementation of accounting systems. Examines the role of e-commerce and Internet-based technologies, including their implications for ethics and privacy, throughout the course.

Prerequisite(s): ACCT2301 with a minimum grade of D- or ACCT 2302 with a minimum grade of D-

ACCT3416. Strategic Cost Analysis for Decision Making. (4 Hours)

Develops understanding of the critical role of cost measurement and management in business decisions and in managing a firm’s profitability. Focuses on the strategic use of cost information for planning and control, as well as costing products, services, and customers. Emphasizes the role of management accountants as integral members of decision-making teams and as consultants to senior management. Studies alternate ways of measuring costs to meet different management objectives, the role of budgeting as a planning and management tool, the use of cost analysis as a control tool to help management meet short- and long-term profit objectives, and the importance of ethics in achieving all of these objectives. In addition to accounting majors, this course is ideal for students who wish to pursue a career in finance, general management, operations management, supply chain management, or entrepreneurship.

Prerequisite(s): ACCT2301 with a minimum grade of D-

ACCT3990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

ACCT4412. Auditing and Other Assurance Services. (4 Hours)

Focuses on issues relevant to the public accounting profession and to internal auditors and managers in private or governmental organizations. Topics include legal liability and ethics, business and audit risk assessment, fraud detection and prevention procedures, planning of audit engagements, audit reports, other assurance services and reports, and the effect of information technology on the audit process. Offers students the opportunity to think critically about issues facing the auditing profession.

Prerequisite(s): ACCT3401 with a minimum grade of D-

ACCT4414. Income Tax Determination and Planning. (4 Hours)

Provides a basic understanding of the structure of the federal income tax system. Taxes can have a significant impact on the viability of a number of personal finance and business decisions. Focuses on the individual taxpayer but also considers the implications for other entities. Tax return projects, research cases, and planning projects help demonstrate the potential impact of taxes on decision making.

Prerequisite(s): ACCT2301 with a minimum grade of D-

ACCT4501. Financial Reporting and Analysis 2. (4 Hours)

Continues ACCT3401 with a more extensive study of financial statements and the financial reporting rules underlying them. Advanced topics include bonds, pensions, leases, earnings per share, and earnings management. Introduces more advanced financial statement analysis tools. Offers students an opportunity to continue to gain the ethical awareness and the knowledge necessary to analyze the impact of alternative reporting decisions on financial statements.

Prerequisite(s): ACCT3401 with a minimum grade of D-

ACCT4990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

ACCT4992. Directed Study. (1-4 Hours)

Offers independent work under the direction of faculty members of the department on a chosen topic. Course content depends on instructor. May be repeated up to four times for a maximum of 8 semester hours.

ACCT5201. Foundations of Financial Reporting and Analysis 1. (3 Hours)

Covers the preparation and interpretation of financial statements. Focuses on the accounting for revenue and accounts receivable, cash, inventory, fixed and intangible assets, and investments. This is the first of a two-course sequence. Department permission required.

ACCT5202. Foundations of Assurance Services. (3 Hours)

Studies the foundations of financial statement auditing. Focuses on the economic importance of auditing and factors relevant to an external auditing professional—audit planning, risk analysis, internal controls, and substantive testing. Includes the report and opinion of the auditor to management and stakeholders. Considers the ethical and legal responsibilities of the auditor. Department permission required.

ACCT5203. Foundations of Income Tax Determination and Planning. (3 Hours)

Studies the foundations of the structure of the federal income tax system. Focuses on the individual taxpayer but also considers the implications for other entities. Demonstrates the potential impact of taxes on decision making using tax return projects, research cases, and planning projects. Department permission required.

ACCT5204. Foundations of Financial Reporting and Analysis 2. (3 Hours)

Continues ACCT5201 with a more extensive study of financial statements and the financial reporting rules underlying them. Advanced topics include bonds, pensions, leases, earnings per share, and earnings management. Introduces more advanced financial statement analysis tools. Offers students an opportunity to continue to develop the ethical awareness and obtain the knowledge necessary to analyze the impact of alternative reporting decisions on financial statements. Department permission required.

Prerequisite(s): ACCT5201 with a minimum grade of C-

ACCT5220. Data Analytics for Advisory Services. (4 Hours)

Covers how data analytics is used to address business problems in the advisory services field. Examines how to master, test, analyze, and present data using Excel, Tableau, and SQL, among other data analytics tools. Emphasizes how to apply data analytics skills to managerial analytics, financial statement analytics, and tax analytics through advisory-type projects and labs.

Prerequisite(s): ACCT2301 with a minimum grade of D- or ACCT 2302 with a minimum grade of D- or ACCT6207 with a minimum grade of C

ACCT5230. Federal Tax Issues and Analysis. (3 Hours)

Gives a broad examination of tax authority as it guides action on tax issues including personal and business decisions. Examines the tax structure with a specific focus on the income and expenses for individual taxpayers. Emphasizes property transactions (including the calculation of basis, gain/loss, and the resulting tax treatment). Also incorporates tax planning and research related to these issues. Students who do not meet course prerequisites or restrictions may seek permission of instructor.

ACCT5232. Estate and Gift Taxation. (3 Hours)

Focuses on the study of the taxes common to the transfer of property and wealth. Topics include gift tax deductions and exclusions, estate valuation, state tax deductions and exemptions, and tax rates. Also explores planning opportunities for these wealth transfer taxes. Students who do not meet course prerequisites or restrictions may seek permission of instructor.

Prerequisite(s): ACCT5230 (may be taken concurrently) with a minimum grade of D- or ACCT5230 (may be taken concurrently) with a minimum grade of C- (Graduate) or ACCT 6230 (may be taken concurrently) with a minimum grade of C-

ACCT5255. Forensic Accounting. (3 Hours)

Offers an overview of occupational fraud and the methodology of fraud examination (i.e., obtaining documentary evidence, interviewing witnesses and potential suspects, writing investigative reports, testifying to findings, and forensic document examination). Offers students an opportunity to learn how to detect the most common types of occupational fraud, determining how each type of fraud is committed, and implementing prevention strategies. Students who do not meet course prerequisites or restrictions may seek permission of instructor.

ACCT5256. Internal Auditing. (3 Hours)

Offers an overview of the internal audit function and explores the duties and responsibilities of the internal auditor. Offers students an opportunity to learn about the planning and organizing of an internal audit department and its coordination with an outside auditor as well as to learn to analyze how the design of an internal control auditing process can reduce risk exposure and enhance internal controls. Students who do not meet course prerequisites or restrictions may seek permission of instructor.

ACCT5976. Directed Study. (1-4 Hours)

Offers independent work under the direction of members of the department on chosen topics. May be repeated without limit.

BUSN1101. Introduction to Business. (4 Hours)

Blends theoretical principles with real-life application. Introduces the fundamentals of launching, growing, and managing a business venture in today’s dynamic and increasingly global environment. Examines concepts within multiple academic disciplines and from multiple perspectives—including marketing, technology, finance, accounting, information systems, people, and culture—and then applies them to new ventures within varied types of organizations. Offers students an opportunity to develop an entrepreneurial skill set and mind-set through the development of the critical thinking, innovative decision making, problem solving, and team building needed for any business, large or small.

BUSN1102. Personal Skill Development for Business. (1 Hour)

Offers first-year students in the D’Amore-McKim School of Business (DMSB) an opportunity to achieve a better understanding of themselves as students and as future professionals. Explores self-analysis, leadership traits and styles, diversity and cultural awareness, professionalism, emotional intelligence, and ethics. Encourages students to draw connections among classroom education, extracurricular activities, and practical experiences and to identify how each component fits into the pursuit of their individual goals.

BUSN1103. Professional Development for Business Co-op. (1 Hour)

Introduces students to the Cooperative Education Program and provides them with an opportunity to develop job-search and career-management skills. Offers students an opportunity to perform assessments of their workplace skills, interests, and values and discuss how they impact personal career choices. Students also have an opportunity to prepare a professional-style résumé, learn proper interviewing techniques, and gain an understanding of the opportunities available to them for co-op. Introduces career paths, choices, professional behaviors, work culture, and career decision making. Familiarizes students with workplace issues relative to their field of study and teaches them to use myNEU in the job-search and referral process. Presents co-op policies, procedures, and expectations of the Department of Cooperative Education and co-op employers.

BUSN1106. Essentials of Business. (2 Hours)

Examines, in a "business boot camp" approach, how to cultivate a business mindset and develop critical business skills. Focuses on five major objectives: collaborating in teams, improving presentation and writing skills, fostering critical and entrepreneurial thinking, identifying the value of the interaction between different business disciplines, and introducing the critical business skills that are covered in more depth in students' future coursework.

Corequisite(s): PHIL1106

BUSN1990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

BUSN2963. Topics. (1,2 Hours)

Offers undergraduate students an opportunity to learn about timely issues, develop new skills, or explore areas of broad interest in an immersive, short-course format. Content and instructors vary by offering.

BUSN2990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

BUSN2992. Research. (0 Hours)

Offers an opportunity to document student contributions to research projects or creative endeavors.

BUSN3110. The Consulting Environment. (4 Hours)

Seeks to provide students with a framework and the fundamentals that allow them to understand the field of consulting in addition to a way of thinking for jobs in the consulting and other highly competitive careers. Focuses on the analysis of complex business situations using caselets and cases and provides frameworks as the basis for analysis and critical thinking in pressure situations. In addition, various articles, white papers, business case studies, and other consulting practices are shared with the students enrolled in the course as well as professionals with industry experience providing insights as visiting guest speakers.

BUSN3944. Junior/Senior Internship. (1 Hour)

Offers students an opportunity for internship work. May be repeated up to two times.

BUSN3990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

BUSN4990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

BUSN4992. Directed Study. (1-4 Hours)

Offers independent work under the direction of faculty members of the department on a chosen topic. Course content depends on instructor. May be repeated up to three times for a maximum of 8 semester hours.

BUSN4998. Research. (0 Hours)

Offers an opportunity to document student contributions to research projects or creative endeavors.

BUSN5963. Topics. (1,2 Hours)

Offers students an opportunity to learn about timely issues, develop new skills, or explore areas of broad interest in an immersive, short-course format. Content and instructors vary by offering.

BUSN5964. Projects for Professionals. (0 Hours)

Offers students an applied project setting in which to apply their curricular learning. Working with a sponsor, students refine an applied research topic, perform research, develop recommendations that are shared with a partner sponsor, and create a plan for implementing their recommendations. Seeks to benefit students with a curriculum that supports the development of key business communication skills, project and client management skills, and frameworks for business analysis. Offers students an opportunity to learn from sponsor feedback, review 'lessons learned,' and incorporate suggestions from this review to improve and further develop their career development and professional plan.

BUSN5965. Engaging with Industry Partners for Rising Professionals. (0 Hours)

Offers students an enhanced applied project setting in which to apply their curricular learning. Working with a partner sponsor, students refine an applied research topic, perform research, develop recommendations that are shared with the partner sponsor, and create a plan for implementing their recommendations. Curriculum supports students as they develop key business communication skills, project and client management skills, and frameworks for business analysis. Offers students an opportunity to learn from sponsor feedback, review lessons learned, and incorporate suggestions to improve and further hone their career development and professional plan. Career development opportunities through skill-building workshops, panels, and interview preparation are available. Partner-student interactions, including a culminating project presentation, allow partners to assess student potential for co-op, internship, or other employment opportunities with the partner.

ENTR1201. The Entrepreneurial Universe. (4 Hours)

Introduces students to the world of entrepreneurship. Covers the importance of entrepreneurship, the characteristics of entrepreneurs, and the entrepreneurship process. Describes entrepreneurship in its various forms, including startup growth ventures, entrepreneurship in small and medium enterprises, and microbusinesses.

ENTR1990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

ENTR2215. Understanding Family Enterprise. (4 Hours)

Covers business, personal, and family issues found in family owned and managed companies, including management of the business, succession planning, entitlement, hiring, nonfamily employees, boards of advisors and directors, compensation, managing conflict, and communications. Designed for individuals who plan to enter into the management of a family business. Focuses on small and midsize firms with annual revenue of $5 million to $500 million.

ENTR2225. Examining Family Business Dynamics Through Film. (4 Hours)

Examines various television shows and films to critically analyze and evaluate family relationships and family business dynamics. Discusses how these media reflect research and theories related to family businesses and how a "healthy family" helps to ensure a "healthy business." Observes examples of important family psychology concepts like sibling rivalry, entitlement, generational conflict, gender stereotypes, divorce, and spousal conflict. Also covers family business concepts like primogeniture, entitlement, succession, stagnation, wealth management, innovation, and gender discrimination. Emphasizes understanding family businesses as a source and consequence of diversity, using a global lens to showcase the similarities and differences among family firms around the world.

ENTR2302. Innovation Through Applied Learning. (4 Hours)

Explores the creative process, the different types of innovation, how innovations are created, and how innovations can be transformed into commercial reality by exploring real-life situations and examples. Offers students an opportunity to obtain the fundamental insight needed to understand the innovation process by experiencing it firsthand.

ENTR2303. Marketing Strategies for Startups. (4 Hours)

Designed to help aspiring and serious entrepreneurship students to generate and evaluate robust marketing opportunities that may serve as the foundation for a new venture. Once a new opportunity has been vetted, students then have an opportunity to work on developing an entrepreneurial marketing plan. Covers methods for recognizing, discovering, or creating opportunities and validating those opportunities. One of the biggest challenges entrepreneurs face is coming up with the right opportunity for a new venture. This is an applied and experiential course involving field research. Two key deliverables are the opportunity assessment project and the entrepreneurial marketing plan.

ENTR2990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

ENTR3217. Global Family Business Leadership. (4 Hours)

Offers students an opportunity to develop an understanding of the nuanced challenges facing entrepreneurial leaders in different cultural settings. While family businesses have been found to be both numerically and economically significant in most countries, these enterprises worldwide share many common issues. However, there are differences that emanate from specific institutional and cultural contexts. Understanding these differences and how they can affect leadership of a family business is increasingly important for stewards of family businesses in a global marketplace. Understanding the nature of international differences and appreciating the opportunities they offer for growth-oriented family business leaders is especially important as family businesses face unique barriers to international expansion. Required participation in spring break international field project.

Prerequisite(s): ENTR 3215 (may be taken concurrently) with a minimum grade of D- or ENTR2215 (may be taken concurrently) with a minimum grade of D-

ENTR3220. International Entrepreneurship and Innovation Consulting. (4 Hours)

Offers students an opportunity to learn the principles and methods of consulting to growing companies and social enterprises abroad. This is done through a set of frameworks that focus on customer segmentation, product or service requirements, product-line and service strategy, business model design, and then internationalization strategy. Working in teams, students apply these frameworks to local companies in different business sectors and then prepare to apply them to client companies in their follow-on designated destination country. The final part of the course is preparation for the international field studies. This includes an introduction to effective methods for management consulting, including goal setting, team organization, and client management.

ENTR3302. Managing and Growing the Family Business. (4 Hours)

Covers the issues and practices of successful multigeneration family businesses, including family values and culture, managing conflict, sibling rivalry, entitlement, hiring family and nonfamily employees, management of the family business, facilitating growth and change, and succession planning.

ENTR3305. Business Model Design and Innovation. (4 Hours)

Considers dynamic entrepreneurial startup strategy from three perspectives: positioning of the venture within a dynamic, evolving industrial ecosystem that includes major companies, startups, and universities at various parts of the value-chain; different sources of innovation, including open innovation and industry-wide technology platforms; and business model design and implementation. Explores startup strategy from these perspectives using case studies and web-based company research projects and then asks students to develop their own strategy for a startup using the frameworks studied in class.

ENTR3306. Global Entrepreneurship. (4 Hours)

Offers an opportunity to learn how entrepreneurs start, finance, and manage small businesses. Includes a field experience in South Africa, which involves identifying startups and small business for assistance in developing a business plan and seeking debt and/or equity financing. Students have an opportunity to consider the unique challenges encountered by entrepreneurs in economically disadvantaged communities and the additional challenges presented by South Africa’s history of racism and its current struggles with HIV/AIDS. Teaches students the basic concepts and tools associated with small business management, such as preparing financial models and a written business plan and investment presentation, with the goal that they can provide meaningful consulting assistance to township entrepreneurs.

Attribute(s): NUpath Creative Express/Innov

ENTR3330. Design Thinking for Startups. (4 Hours)

Focuses on how small teams can develop new products and services in a startup environment by applying design thinking methodology. Applies the management concept of lean, agile development to concept creation, customer research, prototype development, and market validation. Offers students an opportunity to apply these skills to their own new product or service ideas and develop prototypes during the semester. Students are assessed not only for the quality of their ideas and project execution but also for their ability to work in small teams, with limited resources, as in a traditional startup experience.

ENTR3401. Consulting Operations & Growth in SMEs. (4 Hours)

Offers teams of students an opportunity to consult with owners of small- and medium-sized enterprises (SMEs) to develop project proposals and perform field casework specific to the needs of their SME clients. A highlight of this course is the SME consulting project. Through the project and course material, covers how to manage an SME from the day-to-day operations to strategic planning for growth. Exposes students to a variety of ways that an SME can achieve profitability and growth by generating lasting customer relationships, offering exemplary service, managing cash flow, implementing marketing strategies, and developing new and retooled products/services to reach new markets.

ENTR3990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

ENTR4414. Bridging Conflict, Creating Diversity. (4 Hours)

Offers students a unique opportunity to serve as management and marketing consultants to early stage startups. Students work with entrepreneurs from diverse backgrounds (e.g., ethnic, social, religious, demographic) with experience operating a joint startup. Focuses on development of conflict resolution and leadership development skills that may be needed when cofounders of a startup come from diverse backgrounds. Students experience firsthand some of the challenges that entrepreneurs face, as well as support entrepreneurs’ efforts as problem solvers and collaborate to learn about entrepreneurship and marketing.

ENTR4501. Integrated Studies in Entrepreneurial Startups. (4 Hours)

Designed as an advanced course for students who are studying entrepreneurship. Covers the issues raised when creating a technology venture that goes through multiple rounds of financing in order to become a successful large company. Topics include managing growth, writing business plans, raising money, and formulating exit strategies. Focuses on projects to obtain venture financing from venture capitalists, angels, and corporate investors.

ENTR4503. Integrated Studies in Family Business. (4 Hours)

Designed for advanced students interested in launching a new venture or growing an existing business venture. Includes developing a business plan, strategy development for small- to medium-sized enterprises, sales forecasting, pro forma development, debt financing, and service developments. Sponsored by the Center for Family Business, focuses on obtaining a bank loan to start a business or to grow an existing small- to medium-sized venture.

ENTR4505. Entrepreneurial Venture Growth Strategies. (4 Hours)

Focuses on helping technology ventures define and improve their strategies and tactics to achieve external funding. Studies frameworks for developing a growth-focused product and service strategy; techniques to grow and evolve a startup team, creating scalable business models; and early stage, successive-round venture finance. Working in teams, students must apply these methods to improve the business plans for early stage technology ventures and to create new financial projections and investor packages for early stage ventures, with specific assessments of customer focus and needs, intellectual property, new product-line and technology strategy, and business model design. Company projects include the fields of web services, IT, healthcare, and life sciences. The course is a practicum on how to get new venture concepts funded and scaled from the perspective of entrepreneur and investor.

ENTR4510. Management Consulting Abroad. (4 Hours)

Offers an intensive field consulting program with local ventures in different countries. Designed to have students experience firsthand the challenges that entrepreneurs confront internationalizing products and services as well as core product management issues. In some cases, students work in cross-culture consulting teams with local stakeholders. Projects vary widely but typically involve assessment of current product line and services strategy, marketing approaches, and how these must be adapted for foreign markets, including the United States. This is a field consulting course with heavy client engagement, requiring detailed written and oral communications for the client.

Prerequisite(s): ENTR 2301 (may be taken concurrently) with a minimum grade of D- or ENTR3220 (may be taken concurrently) with a minimum grade of D-

Attribute(s): NUpath Creative Express/Innov, NUpath Integration Experience

ENTR4983. Special Topics in Entrepreneurship. (4 Hours)

Covers special topics in entrepreneurship. May be repeated once.

ENTR4990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

ENTR4992. Directed Study. (1-4 Hours)

Offers independent work under the direction of members of the department on a chosen topic. Course content depends on instructor. May be repeated without limit.

ENTR5000. New Venture Development. (1-4 Hours)

Pairs students with entrepreneurs and faculty in a mentorship capacity. This experiential learning is designedto accelerate entrepreneurial projects. Uses classroom learning to enhance project value proposition, market opportunity, technology development level, financials, go-to-market-strategy, and pitches.

FINA1209. Personal Finance. (4 Hours)

Emphasizes the development of individually focused financial information and a comprehensive financial plan designed to enable the individual to manage his or her financial affairs. Integrates personal goals—such as buying a home, retirement, investing, and insurance needs—to help assure that the financial plan incorporates the major decision stages an individual faces.

FINA1990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

FINA2201. Financial Management. (4 Hours)

Designed to develop the financial skills and logical thought processes necessary to understand and discuss financial policy decisions in a global economy. Specific objectives include developing an understanding of the time value of money; using financial statements in decision making; and understanding the nature of financial markets, the cost of capital, valuation of stocks and bonds, management of short-term assets, short-term and long-term financing, capital markets, and multinational financial management. Addresses the impact of legal, social, technological, and ethical considerations on efficient economic outcomes. Requires a financial calculator and provides an opportunity to develop computer spreadsheet skills.

Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1209 with a minimum grade of D- or ACCT 1202 with a minimum grade of D-

FINA2209. Financial Management. (4 Hours)

Does not count as credit for business majors. Counts as FINA2201 for business minors only.

Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1209 with a minimum grade of D- or ACCT 1202 with a minimum grade of D-

FINA2720. Sustainability in the Business Environment. (4 Hours)

Examines a variety of environmental problems, including global warming, use and disposal of toxic substances, and depletion of natural resources such as water and petroleum. Many of these problems arise because these are resources that are available to all and so their overuse is an externality that is not included in manufacturing costs. Businesses have been involved in both identifying sustainability issues in their individual organizations and providing a variety of innovative solutions. Uses a combination of readings and case analyses to assesses how both government regulations—such as taxes, subsidies, building codes, prohibitions of use—and business solutions—including zero emissions, green design, producer take-back, life cycle assessment, and corporate environmental reporting—address these problems.

FINA2730. Fintech and Financial Innovation. (4 Hours)

Offers a broad overview of the world of fintech, from the perspectives of both large financial institutions and small startups. Evaluates the financial services industry, forces at play that may lead to disruption in the industry, startups that have already succeeded in bringing about change, the technological tools that may be used to make changes, and how both startups and established firms might respond to the continued pace of change.

Prerequisite(s): FINA2201 with a minimum grade of D- or FINA2209 with a minimum grade of D- or FINA 2202 with a minimum grade of D-

FINA2990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

FINA3301. Corporate Finance. (4 Hours)

Designed to develop the skills needed to make and implement financial policy decisions in a global economy. Specific objectives include developing an understanding of financial analysis; company valuation; capital markets; cost of capital; capital asset pricing and risk management; short- and long-term financial policies; working capital management; multinational financial management; and special topics including lease financing, debt refunding, mergers and acquisitions, and bankruptcy and restructuring. Offers opportunities to consider many broader issues including the relevance of globalization; the world economy; technological advances; and legal, social, and ethical issues related to the practice of corporate finance. Stresses written and oral communication skills and teamwork. Uses cases and spreadsheets extensively.

Prerequisite(s): (FINA2201 with a minimum grade of D- or FINA 2202 with a minimum grade of D- or FINA2209 with a minimum grade of D- )

FINA3303. Investments. (4 Hours)

Focuses on investment management as the study of risk and return of financial securities and real assets. Students design and assess models that evaluate investments while recognizing the constraints of the real world. Explores domestic and international financial markets and the securities traded therein. Discusses techniques for valuation of financial assets. Analyzes qualitative concepts such as market efficiency, intrinsic value, and risk. Provides the ability to build unique valuation models to suit the particular investment alternative that students wish to scrutinize. Also stresses portfolio construction, management, and protection, as well as performance assessment. During the semester, students have an opportunity to create and manage a stock portfolio.

Prerequisite(s): FINA2201 with a minimum grade of D- or FINA 2202 with a minimum grade of D- or FINA2209 with a minimum grade of D-

FINA3401. Responsible Investing. (4 Hours)

Examines environmental, social, governance, and socially responsible investing. Focuses on responsible investing from the perspective of investors and asset managers. Reviews the history and current landscape using a quantitative approach by evaluating the potential trade-offs between returns and impact. Considers how to incorporate ESG factors into investment decisions and use data-driven approaches to assess various investment products to determine if they are meeting their stated goals.

Prerequisite(s): FINA2201 with a minimum grade of D- or FINA 2202 with a minimum grade of D- or FINA2209 with a minimum grade of D-

FINA3990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

FINA4219. Portfolio Management. (4 Hours)

Studies the characteristics and formation of optimal portfolios by investing risky assets and fixed incomes. The discussion of theories and models is associated with the application for portfolio decision making in practice. Offers students an opportunity to obtain the ability to establish appropriate client investment objectives, gather and assess information necessary for determining the investment style and the selection of the securities and, evaluate the performance of a portfolio. Portfolio management is a critical functionality that is provided by financial institutions such as investment banks, insurance companies, and funds. This full-semester course is designed to introduce industry-grade portfolio analysis, exploring all aspects of investment evaluation from the perspective of institutional and individual investors.

Prerequisite(s): FINA3303 with a minimum grade of D-

FINA4220. Behavioral Finance. (4 Hours)

Designed to revisit neoclassical economic theory based on rational market participants, then introduce students to the theory and evidence regarding psychological heuristics and biases that are inconsistent with the underlying assumptions of these classical models. Behavioral biases can severely influence financial decision making in the investment and the corporate environments, and it is important for students to understand how and why these biases occur. The course material, born out of the fields of cognitive psychology and behavioral economics, is designed to help students understand their own biases in making personal financial decisions.

Prerequisite(s): FINA3301 with a minimum grade of D- or FINA3303 with a minimum grade of D-

FINA4310. Working Capital Management. (4 Hours)

Examines strategies and analytical approaches to managing current assets and current liabilities. Explores corporate cash management under changing money market conditions. Discusses the use of interest rate futures and working capital management in a multinational context. Provides a summary overview of entrepreneurial finance, with a focus on small businesses, corporate ventures, and intrapreneurship. Applies knowledge of corporate finance in the context of starting, acquiring, managing, and divesting a business or a business unit within a corporation. Topics include analyzing the financial needs of new ventures, exploring sources of financing, managing decline, determining valuation, and reviewing exit strategies.

Prerequisite(s): FINA2201 with a minimum grade of D- or FINA 2202 with a minimum grade of D- or FINA2209 with a minimum grade of D-

FINA4312. Issues in Corporate Governance. (4 Hours)

Examines the nature of conflicts over control of the corporation. Applies modern finance theory and practice to the issues raised and draws on seminal works in the finance and economics literature that influence the current debate in this area. Discusses legal and ethical considerations that are especially important in corporate-control issues. Uses cases involving well-known takeovers, as well as current hostile takeover battles, to illustrate the theories discussed.

Prerequisite(s): FINA2201 with a minimum grade of D- or FINA 2202 with a minimum grade of D- or FINA2209 with a minimum grade of D-

FINA4320. International Financial Management. (4 Hours)

Introduces international financial markets including balance of payments, history of the international monetary system, exchange-rate determination, foreign-exchange-exposure hedging strategies, and international capital markets. Examines how the financial strategies and policies of multinational corporations differ from domestic corporations and how financial management is utilized in an international setting to achieve corporate goals.

Prerequisite(s): FINA2201 with a minimum grade of D- or FINA 2202 with a minimum grade of D- or FINA2209 with a minimum grade of D-

FINA4330. Emerging Financial Markets. (4 Hours)

Presents essential theoretical background and practical knowledge regarding investments in emerging financial markets. Covers how emerging markets are developed and how securities are valued and traded. Explores the major risk factors associated with investing in these markets as long as the basic institutional policy issues affect emerging markets. Finally, offers a practical approach to investing in emerging financial markets (including financial securities selections, analysis, and portfolio diversification).

Prerequisite(s): FINA3301 with a minimum grade of D- or FINA3303 with a minimum grade of D-

FINA4335. Computational Methods and Their Applications in Finance. (4 Hours)

Introduces Python and its data-oriented library ecosystem (NumPy, Pandas, Matplotlib, Statsmodels, SciPy, etc.). Python is one of the most widely used open-source, cross-platform programming languages. Focuses on developing a strong foundation for working with financial data in Python and implementing various financial models.

Prerequisite(s): FINA3301 with a minimum grade of D- or FINA3303 with a minimum grade of D-

FINA4340. Blockchain Applications in Finance. (4 Hours)

Introduces the fundamental concepts and an overview of the blockchain and cryptocurrency space. Offers a background in fundamental concepts in blockchain technology and functionality. Explores the basics of how blockchains record and verify information, including the related definitions and terminology. Provides an in-depth overview of blockchain applications in finance. Concludes by examining the legal and regulatory framework, along with potential risks and hurdles faced by blockchain technologies.

Prerequisite(s): FINA4335 with a minimum grade of D-

FINA4350. Applied Financial Econometrics and Data Modeling. (4 Hours)

Examines how to understand and analyze data using a set of analytical tools in financial econometrics. Emphasizes time-series financial data and financial modeling. The course uses programming languages, such as Python, that are standard in fintech applications.

Prerequisite(s): FINA4335 with a minimum grade of D- or FINA 4380 with a minimum grade of D-

FINA4370. Financial Modeling. (4 Hours)

Designed to develop students’ quantitative financial modeling skills and techniques using the Excel spreadsheet. Through learning how to use numerical examples and business cases, students study corporate valuation, weighted average cost of capital (WACC), pro forma statement modeling, portfolio models, and Monte Carlo simulation methods, etc. Seeks to cultivate students’ ability to make assumptions, deal with imperfect information, and real-world data issues. Offers students an opportunity to apply theoretical knowledge in advanced corporate finance, asset pricing, and option pricing in a real-world context. This course is highly quantitative in nature; while it does not derive complicated mathematical formulas, familiarity with concepts such as the capital asset pricing model (CAPM), WACC, portfolio theory, and pro forma financial statements is expected.

Prerequisite(s): FINA3301 with a minimum grade of D- or FINA3303 with a minimum grade of D-

FINA4390. Machine Learning in Finance. (4 Hours)

Offers students an opportunity to prepare for rapid changes in the financial services world due to technological innovations and to understand how ML and AI tools are relevant in the financial services industry; to learn the basics of these tools, including machine learning; and to analyze the ethical considerations in the use of these tools in financial services. Seeks to train students to develop data analytics solutions using machine learning and deep learning models, allowing them to answer analytical questions that are encountered in the finance space. Working knowledge of Microsoft Excel or other spreadsheet programs is strongly recommended.

Prerequisite(s): FINA4335 with a minimum grade of D- or FINA 4380 with a minimum grade of D-

FINA4410. Valuation and Value Creation. (4 Hours)

Explores recent developments in financial management and financial analysis through the use of modern finance theory to make capital allocation decisions that lead to long-run value maximization for the corporation. Focuses on applications and financial model building. Examines risk analysis by building spreadsheet models for valuation and risk-analysis applications. Utilizes valuation analysis models to merge financial, corporate, and business strategies to measure and manage corporate value. Develops an understanding of the mechanics of the valuation process, along with an understanding of the drivers of value and development of strategies for value creation. Topics covered are relevant to value consultants, corporate managers, and securities analysts.

Prerequisite(s): FINA2201 with a minimum grade of D- or FINA 2202 with a minimum grade of D- or FINA2209 with a minimum grade of D-

FINA4412. Personal Financial Planning. (4 Hours)

Emphasizes the development of personal financial management knowledge by applying the techniques and perspectives of financial planning professionals. Builds upon and applies skills gained in FINA2201 to personal finance decisions such as retirement planning, home mortgages, and overall risk management. Offers students an opportunity to develop their own financial plan and understand how that plan will change as they age and their life situation changes. Note that while this course is not designed to prepare students to take the Certified Financial Planner exam, many of the topics, such as retirement planning, investment and securities planning, and estate planning, are among those discussed.

Prerequisite(s): FINA2201 with a minimum grade of D- or FINA 2202 with a minimum grade of D- or FINA2209 with a minimum grade of D-

FINA4420. Mergers and Acquisitions. (4 Hours)

Offers a practical, planning-based approach to managing the mergers and acquisitions (M&A) process. Analyzes how M&As create or destroy value; commonly used takeover tactics and defenses; M&A valuation techniques; alternative deal structures; and the financial, strategic, legal, and regulatory aspects of M&As. The first section covers how and when to apply the appropriate tools and skills to successfully complete a transaction. The second section offers students an opportunity to apply what has been learned to solve real-world business problems. Discusses all major elements of the acquisition process in the context of a logical process.

Prerequisite(s): FINA3301 with a minimum grade of D- or FINA3303 with a minimum grade of D-

FINA4460. Algorithmic and Robo-Trading. (4 Hours)

Covers the basis and implementation of trading strategies commonly used by investment professionals, such as fundamental analysis, factor investing, covariance models, and high-frequency trading. Today’s asset management industry increasingly incorporates the delivery and execution of investment strategies through automated algorithms. Offers students an opportunity to understand the advantages and limitations of systematic trading and execution strategies. Students apply and modify such strategies and evaluate their performance using real-time data and incorporate aspects of Big Data in their quantitative strategies. Familiarity with a programming language such as Python is expected.

Prerequisite(s): FINA4335 with a minimum grade of D-

FINA4512. Financial Risk Management. (4 Hours)

Explores the concepts of financial futures, options on financial futures, and listed options markets as developed to help corporations and financial institutions manage financial risk. Covers financial derivatives and standard hedging techniques first, followed by a study of market risk and strategies in managing market risk.

Prerequisite(s): FINA3303 with a minimum grade of D- or FINA3301 with a minimum grade of D-

FINA4514. Investment Banking. (4 Hours)

Examines the investment banking business. Investment bankers are one of the most important conduits through which funds flow from savers to corporations needing to invest in plant and equipment. Offers an opportunity to examine the major functions of large investment banks in regard to their investment banking, market making, and asset management businesses; to determine the financing needs of domestic and international corporations, not-for-profit organizations, and government entities by using concepts learned in earlier courses; and to learn to link these financing needs with products that are available in the capital markets, usually through the investment banking houses.

Prerequisite(s): FINA3303 with a minimum grade of D- or FINA3301 with a minimum grade of D-

FINA4516. Real Estate Finance. (4 Hours)

Surveys the field of real estate including principles of real estate law, transactions brokerage, management, development, valuation, taxation, finance, and investment. Provides a framework of real estate finance and investment, in both theory and practice. Examines all aspects of real estate financing including the primary and secondary mortgage markets, real estate financial institutions, regulations, and mortgage-backed securities. Analyzes the return, risk, and various strategies in real estate investments with financial methods and techniques. Uses case discussions, spreadsheet analysis, and investment projects to make learning effective.

Prerequisite(s): FINA3303 with a minimum grade of D- or FINA3301 with a minimum grade of D-

FINA4524. Credit Analysis. (4 Hours)

Explores all aspects of credit evaluation from the perspective of banks and other institutions. Introduces industry-grade credit analysis. Credit analysis is used by all manner of banks and other institutions, such as insurance companies, hedge funds, private equity groups, and even elements of local, state, and federal governments, to evaluate clients and potential borrowers who need loans and other structured debt products.

Prerequisite(s): FINA3301 with a minimum grade of D- or FINA3303 with a minimum grade of D-

FINA4526. Core Topics in Alternative Investments. (4 Hours)

Covers alternative investments, including real assets such as real estate and real estate investment trusts, hedge funds, commodities, private equity, and structured products. This course is highly quantitative and focuses on methods for understanding risk, return, and benchmarking of these investments. Offers students an opportunity to obtain a deeper understanding of each of these asset types.

Prerequisite(s): FINA3303 with a minimum grade of D- or FINA3301 with a minimum grade of D-

FINA4602. Turnaround Management. (4 Hours)

Examines strategies for identifying companies likely to fail and selecting and implementing remedial actions. Topics include business turnarounds, troubled companies, workouts, bankruptcies, and liquidations, using case studies and readings. Students evaluate a turnaround plan.

Prerequisite(s): FINA2201 with a minimum grade of D- or FINA 2202 with a minimum grade of D- or FINA2209 with a minimum grade of D-

FINA4604. Fixed-Income Securities. (4 Hours)

Exposes students to the theory, application, and evidence concerning highly sensitive interest rate products. Explores recent developments in pension fund management, asset/liability management, duration matching, “gap” management, and other important issues confronting domestic and international financial and corporate management. Offers students the opportunity to learn how to customize a risk management program.

Prerequisite(s): FINA3303 with a minimum grade of D- or FINA3301 with a minimum grade of D-

FINA4605. Fintech Experiential Project. (4 Hours)

Offers students an opportunity to integrate the skills developed through their previous fintech coursework to propose, design, and implement a technology solution, either individually or in teams, to address a business problem. Either students or industry partners identify and define the business problem. The main objective of this experiential course is to develop and enhance students’ problem-solving and hands-on skills, leading to a deliverable project that includes proof of concept, a prototype, and/or a final paper/presentation that demonstrates a deep understanding of the subject. Students formally present their project to the faculty member and/or industry partner with whom they are collaborating. Registration is contingent on a research proposal and approval by one of the supervising instructors.

Prerequisite(s): FINA4340 with a minimum grade of D- or FINA4350 with a minimum grade of D- or FINA4390 with a minimum grade of D-

FINA4610. Entrepreneurial Finance and Private Equity. (4 Hours)

Covers qualitative and quantitative aspects of entrepreneurial finance, such as venture capital and angel financing. Also covers private equity (i.e., buyout/leveraged-buyout firms), but in less detail. Introduces valuation in entrepreneurial finance, including valuation of startups, using real options to value innovation-intensive firms, valuation in staged financing, etc. Casework emphasizes the practical aspects of qualitative and quantitative issues related to venture capital financing, entrepreneurship, and innovation from the perspective of the financier and the startup firm. Discusses issues related to the venture capital industry, such as the limited partnership structure, term-sheets and contracts, exit of portfolio firms, and international investments. Requires a working knowledge of Excel or other spreadsheet programs.

Prerequisite(s): FINA2201 with a minimum grade of D- or FINA 2202 with a minimum grade of D- or FINA2209 with a minimum grade of D-

FINA4970. Junior/Senior Honors Project 1. (4 Hours)

Focuses on in-depth project in which a student conducts research or produces a product related to the student’s major field. Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. May be repeated without limit.

FINA4983. Special Topics in Finance. (4 Hours)

Examines areas of current interest and special topics in finance. Employs a mix of lectures, cases, and projects. Topics depend on the instructor. May be repeated up to two times.

Prerequisite(s): FINA3301 with a minimum grade of D- or FINA3303 with a minimum grade of D-

FINA4990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

FINA4992. Directed Study. (1-4 Hours)

Offers independent work under the direction of faculty members of the department on a chosen topic. Course content depends on instructor. May be repeated up to three times for a maximum of 8 semester hours.

INTB1202. Becoming a Global Manager. (4 Hours)

Covers frameworks for understanding global business as an integrated whole, focusing on competencies required for authentic global leadership and methods for interpreting cultural norms and practices. Ethical theories addressing dilemmas germane to modern international business are embedded throughout the course. Offers students multiple opportunities to analyze and interpret culture and to develop ethical reasoning using interactive, team-based exercises. Designed as a foundational, cornerstone course that frames the BSIB program of study and maps the way forward.

Attribute(s): NUpath Ethical Reasoning, NUpath Interpreting Culture

INTB1203. International Business and Global Social Responsibility. (4 Hours)

Introduces the student to forces and issues confronted in our era of rapid globalization. Managers must understand forces from interconnected social, political, and economic national environments that affect their company’s operations. At the same time they need to draw on their ethical foundations to address and act on social responsibility imperatives across national borders.

Attribute(s): NUpath Ethical Reasoning, NUpath Interpreting Culture

INTB1204. Living, Learning, and Leading Globally. (1 Hour)

Functions as a foundational, cornerstone course that frames the Global Engagement Program and assists students in mapping their way forward. Covers cultural and ethical frameworks for understanding the context of global business as an integrated whole. Introduces global leadership competencies combined with multiple assessments to help foster greater self-awareness and establish a baseline for subsequent development. Offers students an opportunity to create a four-year professional development plan (PDP), a living document designed to guide students’ study and development throughout the program and to cultivate the mindset necessary for effective and authentic global leadership.

INTB1205. The Global Business Environment. (4 Hours)

Describes the economic, political, regulatory, legal, cultural, international financial system, and geographic distance differences in the international business environment. Discusses how it differs from domestic business contexts and emphasizes the importance of international business to global enterprises. Offers students an opportunity to learn ethical reasoning in international business contexts, government-business relations, as well as the role of national interests and their impact on international business. Studies regional integration (e.g., the European Union), and introduces the role of foreign direct investment. Surveys how international business contributes to economic development. Portrays the antiglobalization movement and the rise of protectionism, nationalism, and industrial policy.

INTB1209. International Business and Global Social Responsibility. (4 Hours)

Does not count as credit for business majors. Counts as INTB1203 for business minors only.

Attribute(s): NUpath Ethical Reasoning, NUpath Interpreting Culture

INTB1990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

INTB2202. Analyzing the Global Business Environment. (4 Hours)

Analyzes the global business environment—political, economic, sociocultural—and the use of various frameworks to aid in analysis and decision making. Introduces the global business environment in which firms have to compete. Specifically examines contemporary issues over the political, social, and economic consequences of the globalization of markets and industries. Also examines the responses of multinational enterprises to the challenges of globalization. Offers students an opportunity to review and revise their professional development plans (PDPs).

Prerequisite(s): INTB1202 with a minimum grade of D- or BUSN1101 with a minimum grade of D-

INTB2205. Business Decision Making in Developed Country Environments. (2 Hours)

Focuses on international business decisions in developed nations such as the European Union, Japan, and other OECD countries and the growing importance of e-commerce. Covers export/import operations, establishing overseas joint ventures and alliances, and analyzing foreign direct investment as a key choice. Discusses configuring global supply chains and establishing global manufacturing operations. Introduces international marketing and international human resource policies. Offers students an opportunity to learn about global teams and assessing international business performance.

Corequisite(s): INTB2206

INTB2206. International Business Decision Making in Emerging Markets. (2 Hours)

Discusses how emerging markets fit into the global economy. Presents unique issues such as lack of infrastructure, limited affordability, volatile economies, political risk, and poverty alleviation. Describes how trade and foreign exchange policies affect emerging markets. Focuses on which emerging markets to invest in, why, and what market-entry strategies to use. Emphasizes the business opportunity in serving the poor in emerging markets. Covers the rise of digital commerce in emerging markets. Offers students an opportunity to learn about the outlook for emerging markets and implications for developed countries and the global economy.

Corequisite(s): INTB2205

INTB2501. Competing to Win in Emerging Markets. (4 Hours)

Presents an introduction to emerging markets, focusing on the BRIC countries of Brazil, Russia, India, and China. Takes the perspective of U.S. companies and what they must do to be successful in emerging markets. Discusses the differences between doing business in an emerging vs. a domestic market, the opportunities and potential of an emerging market, and the risks of operating in such a market. Then looks at the world from the perspective of emerging markets and discusses steps that their governments, companies, and entrepreneurs must take to succeed in the world economy. Analyzes what emerging markets must do to raise wages and incomes, accelerate wealth creation, and reduce poverty.

INTB2990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

INTB3202. Managing the International Assignment. (4 Hours)

Seeks to help students prepare for and succeed in an international assignment. Begins with classroom work during the semester before students leave for their expatriate year, continues throughout their year overseas, and concludes with debriefing sessions upon return. Requires monthly reports while overseas to document their academic and co-op learning, Exposes students to cultural diversity and the pervasive, but hidden, influence of culture on how people live, work, and manage. Offers students an opportunity to (1) develop abilities needed to function effectively in situations of cultural diversity; (2) develop an appreciation of the issues that they may confront; (3) create awareness of the personal impact of an international assignment while they are living and working abroad.

INTB3205. Understanding and Managing Cultural Differences. (4 Hours)

Emphasizes the importance of cultural differences in international business. Describes the value of developing cultural agility in a global career, and discusses startups in diverse cultural contexts. Focuses on learning from international experiences and highlights the science behind what makes people successful in different countries and with people from different cultures. Discusses how to use this science to facilitate cultural agility development. Presents frameworks to understand cultural values; explains cultural curiosity and tolerance of ambiguity; emphasizes cultural responses such as adaptation, minimization, and integration; and studies living and working in a host country. Offers students an opportunity to develop self-management and relationship-management competencies in diverse cultural environments.

INTB3310. Cultural Aspects of International Business. (4 Hours)

Helps develop awareness of the hidden influence of culture on behavior, particularly with respect to management and management practices. With the increasing globalization of business, many managers find themselves being managed by, or collaborating with, people of different nationalities and cultures. Develops the ability to recognize, understand, and work with the cultural diversity that affects business conducted across national and cultural boundaries.

Prerequisite(s): INTB 1201 with a minimum grade of D- or INTB1203 with a minimum grade of D- or INTB1209 with a minimum grade of D- or INTB2202 with a minimum grade of D- or INTB3320 with a minimum grade of D-

INTB3320. International Business Management and Environment. (4 Hours)

Examines contemporary issues that confront today’s global managers. Explores the responses multinational enterprises have to the challenges of globalization. Seeks to build an understanding of the environment of international business while addressing the competencies required of global managers. Offers students an opportunity to develop a four-year professional development plan to guide their study and to help them develop the global mind-set necessary for becoming an effective global manager. Analyzes the political, economic, and sociocultural environment in which global businesses operate.

INTB3990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

INTB4202. Executing Global Strategy. (4 Hours)

Emphasizes global strategy and execution as well as the leadership requirements necessary to execute global strategy. Offers a capstone, “big picture” course that draws on and integrates all business fields and presents a global manager’s perspective. Uses the knowledge acquired in core courses—such as finance, accounting, operations, marketing, and organizational behavior—along with their international dimensions, to study how global managers reach strategic management decisions for the firm and its role in society. Offers students an opportunity to review and revise their professional development plans (PDPs) following their return from the expatriate experience and begin to develop post–Northeastern PDPs.

Attribute(s): NUpath Capstone Experience, NUpath Writing Intensive

INTB4970. Junior/Senior Honors Project 1. (4 Hours)

Focuses on in-depth project in which a student conducts research or produces a product related to the student’s major field. Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. May be repeated without limit.

INTB4983. Special Topics in International Business. (4 Hours)

Examines areas of current interest and special topics in the field of international business. May be repeated once.

INTB4990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

INTB4992. Directed Study. (1-4 Hours)

Offers independent work under the direction of faculty members of the department on a chosen topic. Course content depends on instructor. May be repeated up to four times for a maximum of 8 semester hours.

INTB4998. International Business Undergraduate Thesis Continuation. (0 Hours)

Offers thesis continuation for students in the BSIB program who are working on their thesis as part of the dual-degree requirements. May be repeated once.

MGMT1990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

MGMT2990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

MGMT3302. Negotiating in Business. (4 Hours)

Focuses on the nature of conflict, conflict resolution, and the structure and process of negotiations, negotiation ethics, as well as skills to deal with “difficult” negotiators. Negotiation is a lifelong skill that we use every day, not just a tactic to get a higher salary or a better deal. No matter what direction one’s professional life takes, negotiation is an essential part of one’s job and one’s life. To be effective, one must be a skillful negotiator. While some of us are naturally gifted negotiators, most of us are not; the concepts and techniques of skillful negotiations can be learned and practiced in the classroom. Offers students numerous opportunities to develop and practice negotiating skills.

MGMT3305. Power and Influence. (4 Hours)

Offers students an opportunity to learn how to use power and influence as effective tools for understanding their work surroundings, working with and managing people, and achieving their own professional goals. Studies conceptual models, tactical approaches, and practical tools to help make sense of on-the-job learning experiences. Seeks to equip students with basic diagnostic and action-planning skills that can be used to understand power dynamics unfolding in any organization, as well as how best to leverage these dynamics. Previous work experience (e.g., part-time job or co-op) is recommended but not required for enrollment in the course.

MGMT3315. Managing Organizational Change and Disruption. (4 Hours)

Covers fundamentals of change leadership as a set of integrated skills, focusing on examples of both proactive change (leveraging opportunities to grow and improve), as well as reactive change (leading in times of crisis). Uses case studies, media coverage, simulations, and guest speakers to examine some of the most dramatic changes encountered by business leaders in recent times and to evaluate different approaches to managing change at all levels of the organization. Examines the psychology of change, including overcoming fear of and resistance to change, and introduces practical frameworks that students can leverage in their own change efforts. Requires a student-led change project.

MGMT3340. Healthcare Management, Innovation, and Design. (4 Hours)

Offers an overview of key U.S. health system components and imperatives and how to manage and innovate within the system to improve performance and the customer experience. Designed for students interested in healthcare careers that may have meaningful managerial, analytical, or consulting-type responsibilities. Covers essential elements of how healthcare delivery is organized and delivered; how to implement change and innovation in healthcare organizations such as hospitals and physician offices; and the interrelationships between facets of the business such as the drive for value and efficiency, promoting high-quality care, and enhancing the patient experience. Analyzes and critiques cutting-edge changes in the industry. Offers students an opportunity to learn about and use skills in process improvement, performance management, talent management, quality improvement, and work redesign.

MGMT3350. Managing a Diverse Workforce. (4 Hours)

Examines issues related to managing oneself and others in an increasingly diverse workforce. Organizations need to address diversity issues in some manner if they are to compete effectively in a global economy. Covers diversity-related issues with management implications including religion, social identity, socialization, employment decisions by applicants and organizations, team dynamics, leadership, sexual harassment, workplace romance, career development, work and family, accommodation of people with disabilities, and organizational strategies for promoting equal opportunity and a multicultural approach toward diversity. Offers students an opportunity to conduct self-assessments to monitor their own workforce needs as they relate to issues of diversity, careers, and work-life integration.

MGMT3380. Leadership. (4 Hours)

Designed to help develop students’ leadership skills and prepare themselves to lead with integrity. Uses discussion, case studies, exercises, and video/audio to explore both the science and the art of leadership. Topics include leadership theories, power and politics, counseling, communication, and followership. Additionally, this class includes a heavy focus on ethical philosophy and its application to leadership.

Prerequisite(s): COOP3945 with a minimum grade of S or COOP3948 with a minimum grade of S

MGMT3420. Managing Human Capital. (4 Hours)

Offers an overview of the human resources management (HRM) function, including recruiting and hiring new employees, overseeing compensation and benefits, improving employee relations, and ensuring compliance with labor laws. Focuses on what a (non-HRM) manager needs to know about HRM and also seeks to provide a foundation for the HRM professional.

MGMT3435. Social Networks and Organizations. (4 Hours)

Introduces students to social network analysis. Identifies and evaluates key elements of an individual's social network—including students' own networks—and familiarizes students with some tools and techniques for managing organizational networks. Examines different types and combinations of social relations, network structures of these relations, and institutional environments that impact them. The course combines lectures, case-based class discussions, and personal/organizational network analysis applications.

MGMT3530. Project Management. (4 Hours)

Discusses why good project management skills are essential to a wide variety of business careers. Covers why many important business projects fail due to poor planning, poor time management, going over budget, and/or ineffective communication. Includes a balance of strategic, technical, and behavioral issues in project management.

MGMT3990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

MGMT4310. The Management Practices of Great Organizations. (4 Hours)

Focuses on a wide range of management practices, many of which are “radical” and represent organizations that “dare to be different.” The course uses many teaching approaches, including case studies, class exercises, and “competitions” that require students—and seek to increase their ability—to debate, present, think on their feet, and ask tough questions. Some organizations seem “to work”; they provide high-quality products and services, they treat their employees with respect, they behave ethically, they are strong financially, and the like. Students study and debate the criteria for a great organization in order to answer the key question of this course: how do they do it; i.e., why do they work so well?.

MGMT4410. Workforce Analytics. (4 Hours)

Introduces workforce analytics, including identifying the strategic work that is truly necessary to execute strategy, investing in differentiated management systems that support that work, and designing and implementing targeted measurement systems for strategic talent. Emphasizes shifting from levels or metrics (e.g., what is our cost per hire?) to analytics and impact (e.g., how might an increase in the quality of our project managers affect new product cycle time?). Relevant for students specializing in corporate finance, management, marketing, and international business. Many firms spend over 50 percent of their revenues on the workforce, but these investments are rarely well measured or managed.

MGMT4550. Management Consulting in Organizations. (4 Hours)

Offers students an opportunity to gain practical experience in finding appropriate solutions for complex and dynamic client organizational issues using a structured curriculum and frequent in-class coaching sessions. Students work as pro bono consultants both onsite and virtually with organizations to help solve real client challenges in the managing and leading of an organization. Students employ management consulting as a framework in demonstrating proficiency in a wide range of knowledge and skill areas in both management and consulting. Structures course deliverables as challenging goals to be achieved within a set time frame by working with students' chosen consulting (Pod) group and through individual assignments.

Prerequisite(s): COOP3945 (may be taken concurrently) with a minimum grade of S or COOP3948 (may be taken concurrently) with a minimum grade of S

MGMT4983. Special Topics in Management. (4 Hours)

Offers special topics in management. May be repeated once.

MGMT4990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

MGMT4992. Directed Study. (1-4 Hours)

Offers independent work under the direction of faculty members of the department on a chosen topic. Course content depends on instructor. May be repeated up to four times for a maximum of 8 semester hours.

MISM1990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

MISM2301. Introduction to Information Systems and Digital Technologies. (4 Hours)

Examines the strategic role of information systems in the enterprise and the functions, advantages, impacts, and risks that organization faces when they evaluate, implement, utilize, and upgrade modern technologies and platforms. Provides in-depth understanding about the nature of digital and disruptive technologies and how they are used to solve problems. Also discusses how information systems and information technologies are leveraged to gather and analyze data to create new uses. Explores the use of frameworks to analyze business situations and of productive software to tackle data analyses.

MISM2420. Foundations of Business Analysis. (4 Hours)

Introduces skills and techniques that business analysts use during project processes. Business analysis is the practice of enabling change in organizations by framing problems, defining needs, understanding stakeholders, and recommending solutions that deliver value to customers and/or stakeholders. Offers students an opportunity to develop knowledge and business analysis skills such as planning, eliciting, communicating, analyzing, validating, and managing requirements. These practices enable business analysts to effectively contribute in teams that are charged with the implementation of product, process, technology, or strategic change.

Prerequisite(s): MISM2301 with a minimum grade of D-

MISM2510. Fundamentals of Information Analytics. (4 Hours)

Focuses on information analytics concepts and techniques needed by educated information analysts, designers, and consumers to lead organizations in the contemporary information age. Includes concepts, techniques, methods, and strategies for the entire information life cycle—collection, organization, exploration, analysis, manipulation, visualization, interpretation, and presentation of information for business. Each of these topics is introduced with real-world examples and data sets, grounded in relevant theory and principles, and is reinforced using various user-friendly software tools to gain the necessary analytical skills and knowledge.

MISM2990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

MISM3403. Data Management for Business. (4 Hours)

Offers students an introduction to and overview of the methodological frameworks and tool sets for the design, development, and implementation of data-management solutions. Today, almost no aspect of business operates without a strong reliance on the flow of information. Even small enterprises track huge volumes of data, from sales transactions and supply chain activities to Web site traffic. Knowledge workers and managers at all levels within the organization require an understanding of data management, database design and operations, and associated decision-support and data-analysis tools and systems to complete even day-to-day tasks. Offers students an opportunity to work hands-on, applying these methods and tools to solve actual business problems.

Prerequisite(s): (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C )

MISM3405. Data Wrangling for Business Analytics. (4 Hours)

Covers data wrangling principles and novel techniques for business analytics. Key topics include data profiling, data retrieval, data cleansing, and data integration, as well as data extraction and exploration via APIs. Applies the principles of data wrangling for structured and unstructured data using industry tools such as Oracle, SQL, statistical programming languages (R/Python), and visualization tools (Tableau). Offers students an opportunity to learn data wrangling techniques to identify and solve real-world data challenges, creating business value from the vast amount and types of traditional and big data.

MISM3460. Web Design and Development for Business. (4 Hours)

Introduces web design and development with a focus on client-side technologies. Covers topics such as website evaluation and analysis, website design, website development, content management systems, and website hosting. Uses hands-on projects to explore HTML5, CSS, JavaScript, and modern frameworks to support client-side web development. Also discusses the structure of dynamic, data driven, and interactive web applications and covers the characteristics of mobile apps/mobile-first websites.

Prerequisite(s): MISM2301 with a minimum grade of D-

MISM3501. Information Visualization for Business. (4 Hours)

Introduces the use of design, interaction, and visualization techniques and strategies to support the effective presentation and manipulation of business information. Based on principles from art, design, psychology, and information science, offers students opportunities to learn how to successfully choose appropriate methods of representing various kinds of business data to support analysis, decision making, and communication to organizational stakeholders.

MISM3515. Data Mining for Business. (4 Hours)

Covers key concepts, techniques, methods, and applications of data mining in the context of business. Offers students opportunities to learn how to distill key insights from a large amount of unknown data, which techniques to choose from, how to apply the techniques and methods to get the answer and insights from the data, and how to interpret the results from the analysis. Example predictive analysis techniques include market basket analysis and principle component analysis. Covers all techniques using business examples and user-friendly tools.

Prerequisite(s): MGSC2301 with a minimum grade of D- or ECON2350 with a minimum grade of D- or MATH2280 with a minimum grade of D- or MATH3081 with a minimum grade of D- or POLS2400 with a minimum grade of D-

MISM3525. Modeling for Business Analytics. (4 Hours)

Focuses on modern decision models in business analytics with applications to business process design, revenue management, pricing, inventory control, business network planning, and other topics. Introduces concepts including optimization, dynamic programming, cluster analysis, and consumer choice models. Emphasizes data-driven, real-world applications of the mathematical decision tools and concepts presented in the course.

Prerequisite(s): COMM2301 with a minimum grade of D- or ECON2350 with a minimum grade of D- or MATH2280 with a minimum grade of D- or MATH3081 with a minimum grade of D- or MGSC2301 with a minimum grade of D- or PHTH2210 with a minimum grade of D- or POLS2400 with a minimum grade of D- or PSYC2320 with a minimum grade of D-

MISM3990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

MISM4405. IT Requirements Analysis and Modeling for Business. (4 Hours)

Studies how to model and analyze stakeholder requirements in order to define a workable solution for a problem. Utilizes a small project development example to illustrate the process of requirements discovery, business problem scoping, functional requirements definition, and functional requirements modeling. Uses the Requirements Modeling Language as the modeling system. Also introduces iterative development of requirements and methods for communicating functional requirements.

Prerequisite(s): MISM2420 with a minimum grade of D-

MISM4501. Strategic Information Products. (4 Hours)

Examines significant improvements to business performance, which can be achieved through sharing information within the enterprise and with customers and suppliers. Realizing the full business benefits of shared information requires changing processes and organizational structures. This team- and project-based course offers students an opportunity to design and implement these strategies and to examine significant improvements to business performance.

Prerequisite(s): CS2510 with a minimum grade of C- or IS3500 with a minimum grade of D- or MISM3403 with a minimum grade of D-

MISM4983. Special Topics in Management Information Systems. (4 Hours)

Offers special topics in Management Information Systems. May be repeated once.

MISM4990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

MISM4992. Directed Study. (1-4 Hours)

Offers independent work under the direction of faculty members of the department on a chosen topic. Course content depends on instructor. May be repeated up to four times for a maximum of 8 semester hours.

MGSC1990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

MGSC2301. Business Statistics. (4 Hours)

Offers students an opportunity to obtain the necessary skills to collect, summarize, analyze, and interpret business-related data. Covers descriptive statistics, sampling and sampling distributions, statistical inference, relationships between variables, formulating and testing hypotheses, and regression analysis in the context of business. Use of the SPSS statistical programming package is an integral part of the course.

Attribute(s): NUpath Analyzing/Using Data

MGSC2990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

MGSC3990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

MGSC4990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

MKTG1990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

MKTG2201. Introduction to Marketing. (4 Hours)

Provides an overview of the role of marketing in business and society. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Also examines contemporary issues in marketing that can affect organizational success. A term project is used to enable students to apply their learning about the fundamentals of marketing.

MKTG2209. Introduction to Marketing. (4 Hours)

Does not count as credit for business majors. Counts as MKTG2201 for business minors only.

MKTG2301. Marketing and Society. (4 Hours)

Examines the role of marketing and business in society’s central contemporary problems as well as the way marketing can take a positive and influential role in the efforts to address these problems. Reviews some of our society’s main problems and a critical view of marketing and business in today’s world. Also examines changing marketing practices and roles for businesses as firms and institutions become more socially responsible and ethically aware. Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence people’s behavior for advancing a socially desirable change. Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being.

Attribute(s): NUpath Societies/Institutions

MKTG2602. Quantitative Analysis of Consumer Data. (4 Hours)

Introduces the fundamental techniques of quantitative data analysis and visualization in the marketing context. Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. No previous experience in data analysis or programming required.

MKTG2720. Enabling Technologies for Consumer Engagement. (4 Hours)

Introduces how organizations use the latest technologies for enhancing consumer engagement. Uses case studies and exercises to offer a broad overview of creative marketing applications across multiple industries and touchpoints. Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence.

MKTG2990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

MKTG3301. Marketing Management. (4 Hours)

Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. Develops skill in marketing decision making, critical analysis, and communication. Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). A marketing plan project is used to enable students to apply their understanding about the marketing process.

Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG 2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- )

MKTG3401. Marketing Research. (4 Hours)

Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. Exercises skills of project management, teamwork, and client relationship management. Seeks to prepare students for careers that utilize consumer insights to inform managerial decisions.

Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG 2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (MGSC 1201 with a minimum grade of D- or MGSC2301 with a minimum grade of D- or MATH2280 with a minimum grade of D- or ECON2350 with a minimum grade of D- or MATH3081 with a minimum grade of D- or POLS2400 with a minimum grade of D- or IS3500 with a minimum grade of D- or PSYC2320 with a minimum grade of D- or PHTH2210 with a minimum grade of D- )

MKTG3402. Gaining Insights from Consumer Data. (4 Hours)

Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. Focuses on defining, designing, and solving marketing problems through data analysis and experimental design.

Prerequisite(s): (CS2500 with a minimum grade of D- or DS2000 with a minimum grade of D- ); MKTG2602 with a minimum grade of D-

MKTG3501. Marketing Analytics. (4 Hours)

Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. Offers students an opportunity to learn how to implement such approaches in practice. Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions.

Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-

MKTG3720. Brand Management. (4 Hours)

Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products.

MKTG3990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

MKTG4120. Undergraduate Research Practicum in Marketing. (4 Hours)

Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Students meet weekly with the course instructors for skill-building sessions and lab meetings.

MKTG4220. Marketing in Asia. (4 Hours)

Studies the opportunities and challenges associated with the increasing globalization of Indian and Asian markets. During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. Offers students an opportunity to learn how to determine when to use different market entry and penetration strategies and how to examine the different skills and systems required to implement marketing strategies in India and broader Asia.

MKTG4420. Sales Management. (4 Hours)

Focuses on the entire sales effort. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. Topics include how to translate product features into buyer benefits, how to handle customer objections, and how to close sales and deals. Covers team selling and relationship marketing. Intended for students interested in a sales career as well as future product managers who must rely on the sales force to introduce new products and promotions.

Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG 2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D-

MKTG4502. Managing Customer Engagement in a Service World. (4 Hours)

Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students’ future careers. The primary theme of the course is that both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage.

Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG 2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D-

MKTG4504. Advertising and Brand Promotion. (4 Hours)

Focuses on developing a creative advertising strategy and brand plan that aligns with a company’s overall marketing objectives. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and what’s next in the industry. Students apply course concepts to develop a creative advertising strategy to address campaign objectives.

Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG 2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D-

MKTG4506. Consumer Behavior. (4 Hours)

Incorporates the latest research in marketing, psychology, and other behavioral sciences to help students develop evidence-based strategies for predicting and influencing consumer behavior. Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers’ attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior.

Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG 2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D-

MKTG4508. Digital Marketing. (4 Hours)

Examines the impact of technology on the marketing of goods and services. Focuses on the Internet and the World Wide Web. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. Introduces students to frameworks that help explain current issues in electronic marketing. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized.

Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG 2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D-

MKTG4510. New Product Development. (4 Hours)

Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch.

Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-

MKTG4512. International Marketing. (4 Hours)

Introduces those aspects of marketing that are unique to international business within the framework of traditional functional areas of marketing. Focuses on the environment and the modifications of marketing concepts and practices necessitated by environmental differences. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad.

Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG 2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D-

MKTG4520. Business-to-Business Marketing. (4 Hours)

Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. Business-to-business (B2B) marketing involves selling products and services to organizations (e.g., for-profit firms, government agencies, and institutions) and focuses on deeply contextual relationship development to effectively attract, develop, and retain business customers. Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions.

Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2209 with a minimum grade of D-

MKTG4604. Creating Business Value with Data and AI Technologies. (4 Hours)

Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. Using real-life case studies and projects, students examine and apply fundamental economic principles and conceptual business frameworks that are essential for understanding how emerging data opportunities and new computing technologies can be used for value creation. Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation.

MKTG4606. Digital, Analytics, Technology, and Automation Research Practicum. (4 Hours)

Offers an advanced-level experiential learning opportunity for students who wish to gain exposure to solving problems facing businesses and other organizations using data analytics and digital technology applications. The practicum offers students an opportunity to learn through active participation in client-centric challenges in a DATA context. Faculty and organizations present a variety of such challenges, and students are guided through solving these challenges. Discusses how new technologies affect human behavior, examines how digital convergence impacts society and organizations, and studies how to apply state-of-the-art methods in machine learning to create value for businesses and organizations. Students practice communicating and enabling change within organizations. Focuses on building students’ technical and managerial skills to develop capacities to situate a business problem in a wider research context.

MKTG4720. Understanding the Platform Economy. (4 Hours)

Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy and discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues.

MKTG4983. Special Topics in Marketing. (4 Hours)

Offers special topics in marketing. May be repeated once.

MKTG4990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

MKTG4992. Directed Study. (1-4 Hours)

Offers independent work under the direction of faculty members of the department on a chosen topic. Course content depends on instructor. May be repeated up to four times for a maximum of 8 semester hours.

ORGB1990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

ORGB2990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

ORGB3201. Organizational Behavior. (4 Hours)

Provides an overview of the actions and behaviors of people in organizations. Uses case studies, videos, experiential exercises, lectures, and discussions to explore the effects of individual, interpersonal, group, organizational, and cross-cultural factors on human behavior. Topics include groups and teams, motivation, leadership, organizational change, organizational culture, structure, conflict resolution, and communication. Both the underlying theories and principles of these topics, as well as their practical applications and implications for organizations, are covered.

Prerequisite(s): (COOP3945 (may be taken concurrently) with a minimum grade of S or COOP3948 (may be taken concurrently) with a minimum grade of S ); (ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C )

Attribute(s): NUpath Writing Intensive

ORGB3209. Organizational Behavior. (4 Hours)

Does not count as credit for business majors. Counts as ORGB3201 for business minors only.

ORGB3990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

ORGB4990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

ORGB4992. Directed Study. (1-4 Hours)

Offers independent work under the direction of faculty members of the department on a chosen topic. Course content depends on instructor. May be repeated up to four times for a maximum of 8 semester hours.

SCHM1990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

SCHM2301. Supply Chain and Operations Management. (4 Hours)

Focuses on the integrative management of business activities intrinsic to the smooth flow of goods or services, information, and financial transactions across firms from raw materials to the end customer. This collaborative approach creates competitive advantages for all members of a supply chain. Emphasizes the responsibilities of managers regarding decisions concerning the design, operation, and control of supply chains and operations. Considers customers, globalization, corporate strategy, resources, sustainability, ethics, and diversity. Topics covered include customer-centric management; supply chain and operations strategies; process structure and control; and supply, inventory, and quality management. Emphasizes the key role of information technology, logistics network design, supply chain relationships, and process evolution.

SCHM2990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

SCHM3301. Global Supply Chain Strategy. (4 Hours)

Focuses on the managerial activities of those involved in supply chain management operations and planning for companies doing international commerce. Analyzes contemporary issues that affect the design of international supply chain systems, including sourcing, logistics, transactions, risk, sustainability, and ethical considerations. Examines the current status and future prospects of the modes of international transportation as well as international trade and development issues, not only from the corporate perspective but also in terms of government policy.

Prerequisite(s): SCHM2301 with a minimum grade of D-

SCHM3305. Sourcing, Procurement, and Negotiation. (4 Hours)

Addresses the strategic and operational role of sourcing and procurement and its impact on the supply chain as it relates to the entire organization. The selection, contracting, development and monitoring/managing of the right supplier in the right location is more often a source of competitive advantage and a major contributor to a company’s bottom line. The course focuses on a variety of aspects of this function—strategy development, organization, procedures, supplier selection, negotiations, buyer-supplier relationship management, quantity, quality, timeliness, and cost/price considerations for the purchase of goods and services.

Prerequisite(s): SCHM2301 with a minimum grade of D-

SCHM3308. Supply Chain Analytics and Emerging Technologies. (4 Hours)

Examines state-of-the-art in analytics capabilities and how they drive supply chains, from marketing to sourcing. Examines how organizations use analytics to meet their strategic objectives, provide value to the business, and make decisions. Offers students an opportunity to develop strategic supply chain decision-making skills using the latest analytics capabilities as an enabler. Focuses heavily on industry best practices, including looking at some of the leading companies.

Prerequisite(s): SCHM3301 with a minimum grade of D- or SCHM3305 with a minimum grade of D- or SCHM3310 with a minimum grade of D-

SCHM3310. Logistics and Transportation Management. (4 Hours)

Examines the logistics and transportation operations, including the structure, challenges, and potential of the major modes of domestic transportation. Focuses on the interaction between logistics providers and shippers in the marketplace. Explores the major dynamics of the logistics marketplace and their impact on supply chain management. Seeks to provide students with a managerial perspective on controlling what is typically the most expensive component of supply chain management, transportation expenditures.

Prerequisite(s): SCHM2301 with a minimum grade of D-

SCHM3315. Managing Healthcare Operations and Supply Chain. (4 Hours)

Focuses on concepts and topics related to the design and management of healthcare sector operations and supply chain. Offers students an opportunity to learn about practices and strategies for effective management of operations and supply chain in healthcare organizations, including management of inventory, operations processes, capacity, procurement, logistics, IT systems, and attendant relationships, as well as various optimization tools and techniques.

SCHM3330. Sustainable Supply Chain Management. (4 Hours)

Focuses on how to create sustainable supply chains that profitably yield high-quality, safe products without supply interruption while creating a net benefit for the employees, community, and the environment. Studies how companies measure environmental performance and use the data to motivate associates, suppliers, customers, policymakers, and the public. Also addresses the impacts of global sustainability frameworks and measures.

Prerequisite(s): SCHM3301 with a minimum grade of D- or SCHM3305 with a minimum grade of D- or SCHM3310 with a minimum grade of D-

SCHM3990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

SCHM4401. Contemporary Topics in Supply Chain Management. (4 Hours)

Identifies and examines important issues that are of strategic importance to executives involved in supply chain management. Emphasizes the decision-making processes and tools employed by those executives in the context of corporate strategic management. While case studies are extensively employed, there is an important independent research component to the course, and research findings are discussed with the class and shared through presentations. Also involves companies and executives from supply chain service providers.

Prerequisite(s): (SCHM3301 with a minimum grade of D- or SCHM3305 with a minimum grade of D- or SCHM3310 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C )

SCHM4970. Junior/Senior Honors Project 1. (4 Hours)

Focuses on in-depth project in which a student conducts research or produces a product related to the student’s major field. Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. May be repeated without limit.

SCHM4983. Special Topics in Supply Chain Management. (4 Hours)

Offers special topics in Supply Chain Management. May be repeated once.

SCHM4990. Elective. (1-4 Hours)

Offers elective credit for courses taken at other academic institutions. May be repeated without limit.

SCHM4992. Directed Study. (1-4 Hours)

Offers independent work under the direction of faculty members of the department on a chosen topic. Course content depends on instructor. May be repeated up to four times for a maximum of 8 semester hours.

STRT4301. Strategic Analysis and Decision Making. (4 Hours)

Examines key components of strategic decision making in-depth. Strategic decision making involves solving complex business problems to achieve company objectives within a competitive context. Topics covered include understanding the competitive environment, managing uncertainty, identifying and evaluating resource allocation alternatives, and creating action plans to implement strategic decisions. Emphasizes critical thinking and making decisions with incomplete information in a competitive environment.

STRT4501. Strategy in Action. (4 Hours)

Introduces and describes the tools necessary to analyze, formulate, and implement business strategy in today’s uncertain and volatile world. Provides a dynamic, global, cross-functional perspective across traditional, platform, digital, and other cutting-edge businesses. Offers students an opportunity to sharpen their ability to think strategically at multiple levels, including overall strategies, major firm activities, and specific actions. Examines the drivers of sustained superior performance in the face of rapidly changing markets, technologies, societies, and geopolitics. Offers a capstone experience that translates into real-world strategic situations.

Attribute(s): NUpath Capstone Experience, NUpath Writing Intensive

STRT4509. Strategic Management. (4 Hours)

Presents a general management perspective on business strategy, the "big picture." Illustrates how a well-thought-out strategy can lead to sustained, superior performance by firms in a dynamic business environment. Offers students an opportunity to obtain a broad understanding of the importance and complexity of strategic decisions from a practical and problem-oriented approach. Applies concepts, analytic frameworks, and intuition to the strategic issues that real-world companies face.

STRT4992. Directed Study. (1-4 Hours)

Offers independent work under the direction of faculty members of the department on a chosen topic. Course content depends on instructor. May be repeated up to three times for a maximum of 8 semester hours.